The Enlightenment Period - 1218 Words

Americans in the Enlightenment period strongly connected themselves with the classical age in terms of how they approached their art. The Enlightenment period lasted for about 150 years, from approximately 1700 -1850. Throughout this time period many artists took inspiration from the classical age which occurred in ancient Greece and Rome hundreds of years before. We can see examples of this in buildings like The White house and Monticello in America, and Kedleston Hall in England. These three buildings, though located in very different parts of the world, all have a number of aestheticly similar attributes. The Enlightenment age was very much an intellectual movement that grew from interrelating the theories of science, the environment and the human race (Enlightenment, 2015, para 1). The origins of this movement came from ideas that date back to the Renaissance period in the 14th century. Science became a big part of this period as people now did not just rely on the bible, they began to be inquisitive about the world around them, thus the dividing of science and religion occurred. Scientists began to ask questions about the environment around them, soon people wanted proof and reasoning, not just thoughts and ideas. Another successful idea of that time was that philosophers began to rethink the role of God and the effects on human life. People still believed in God, but the significance of religion and the role that God played in peoples daily life was not asShow MoreRelatedThe Enlightenment Period1243 Words   |  5 PagesThe Enlightenment period was an extremely impactful revolutio n which caused changes in societies around the world. It began in 1651, people across the country took a stand against their unfair rights. In order to have a peaceful society, everyone must be treated with equality which can only occur if there is a fair government system in place. If people have to fight and kill to have their natural rights granted, something has to be done about it. The enlightenment period encouraged the people toRead MorePeriod of Enlightenment8482 Words   |  34 PagesChapter 4 : The Period of Enlightenment (1872-1898) Historical Background After 300 years of passivity under Spanish rule, the Filipino spirit reawakened when the 3 priests Gomez, Burgos and Zamora were guillotined without sufficient evidence of guilt. This occurred on the 17th of February. This was buttressed with the spirit of liberalism when the Philippines opened it’s doors to world trade and with the coming of a liberal leader in the person of Governor Carlos Maria de la Torre. The SpaniardsRead MoreCharacteristics Of The Enlightenment Period1488 Words   |  6 Pages Each time period in history has had their own characteristics, key figures, and impact impact on the world. While each period is equally important to how we progressed from the past, the enlightenment period, from the 1700s to the 1800s, has contributed immensely to how everyday people go about their days. Without even realizing it, people have been molded by the enlightenment period, allowing themselves to face new ideas with an open mind . The grand designs of this period were empiricism, rationalismRead MoreThe Historical Period of Enlightenment741 Words   |  3 PagesEnlightenment The historical period which is known as the Enlightenment occurred during the latter half of the 17th century and the first half of the 18th century. The period was marked by a decided increase placed on the importance of scientific and philosophical investigation. Political philosophy was one of the most frequent and important branches of theorizing and discourse. One of the most famous political theoreticians was a man named John Locke. His theories would revolutionize the way thatRead MoreThe Enlightenment Period : The Age Of Reason1332 Words   |  6 PagesAge of Awareness The Enlightenment period, also known as The Age of Reason, was a highly intellectual movement of the late seventeenth century and the eighteenth century Europe. This development highlighted reasoning, equality and more of a humanistic approach was taken as opposed to traditional practice. This period was heavily influenced by scientific thought, skepticism and intellectual stimulation. The plan of this era was to reform society and the way it used reasoning as well as oppose longRead MoreThe Human Personification Of The Enlightenment Period Essay1067 Words   |  5 Pagesour history, one may see that war appears to be timeless and inevitable. ‘War’ as defined by Webster’s Dictionary is a state of open and declared, hostile armed conflict between states or nations. Voltaire—the human personification of the Enlightenment period—says the following: â€Å"Famine, plague, and war are the three most famous ingredients of this wretched world†¦All animals are perpetually at war with each other†¦Air, earth and water are arenas of destruction. Defining war has been a political issueRead More Biases From the Enlightenment Period1965 Words   |  8 PagesBiases From the Enlightenment Period      Ã‚  Ã‚  Ã‚  Ã‚   Abstract  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All three dominant subjects: mind, men, and standard literature, not only share dominance, but also relate to the fact that their roles are clearly shown in the schools of our society. Schools exercise the brain, boys are pushed harder and expected to do better in school, while canonic literature haunts students throughout their English classes. The body, women, and horrific literature take a back seat to their counterparts, butRead More Literary Analysis of the Enlightenment Period and Romanticism1461 Words   |  6 Pageswitnessed the birth of the Enlightenment and Romantic Periods. There were similarities as well as very notable differences between the two. There were also two prominent voices that gained notoriety during each of these two periods. Voltaire is considered to be the pioneer of the power of reason and Rousseau is looked upon as a legendary figure of Nineteenth Century Romanticism. This analysis will evaluate the two eras, both writers and a literary piece. The Enlightenment Era gave way to an age ofRead MoreAbsolutism During The Period Of The Enlightenment2255 Words   |  10 Pagesthe eye of the beholder.† This concept can apply to many ideas, other than beauty. How similar governments are run is a good example of how something could be fundamentally the same, but in reality very different. Absolutism during the period of the Enlightenment can show many differences, even though the concept is the same. Absolutism is the form of government where power is concentrated in the hands of an individual. In an absolute monarchy, the monarch exhibits and exercises unrestrained, supremeRead More Transitions of the Scientific Revolution and the Enlightenment Periods1675 Words   |  7 PagesTransitions of the Scientific Revolution and the Enlightenment Periods The Scientific Revolution and the Enlightenment of the seventeenth and eighteenth centuries were times of great emphasis on reason and questioning of faith. The scientists and philosophes of these eras discovered and taught new ideas that often contradicted what the church and former thinkers had taught and believed before them. Most of the intellectual, political, economic, and social characteristics associated with the modern

Essay on Plastic Surgery for Teenagers - 953 Words

Plastic Surgery is a controversial topic nowadays. Some men and women believe that plastic surgery is a great chance to have finally the body, face, and even romantic life always dreamed about. In the U.S. the plastic surgery television shows have made these ideas more popular and common than ever. Some men and women have other reasons for want plastic surgery Such as people who want plastic surgery have disfigurements to the face or body because of birth defects or genetic problems. The rise in plastic surgery in U.S. is a bad sign for future. Plastic surgery is not always a good thing for everyone. Cosmetic surgery should be prohibited for teenagers and people having psychological problems. Plastic surgery can be bad for teenagers†¦show more content†¦Also we can have a law about tests for psychology problems. Surgeons must be required to do more tests with patients and test for suicidal tendency, obsess for the face or body, depression and unrealistic feeling about surgery benefits. Plastic surgery reasons are not only reasons for cosmetic surgery because many people need cosmetic surgery to recover normal life from injury or burn. In the U.S. today, this is a serious issue to recent wars. In the U.S. war veterans from Iraq and Afghanistan are sometimes injured or burned. Plastic surgery can give them normal face, hand or life again. For instance, since 2001, about 900 U.S. service members have been injured with severe burns in Iraq and Afghanistan and many of these burns are on face (Dao par. 6). Of course, other people suffer burns or face disfiguring due to fires or accidents. Also, other people are born with genetic problems, like disease disfigures about the face or body and birth defects that is making a face or body look not normal. Some men and women support plastic surgery because the plastic surgery improves their bodies. For example, people can get plastic surgery for face improvements like eye or chin tucks. Also, there are body improvements like breast implants or stomach tucks. Plastic surgery for cosmetic reasons is getting more popular. In the United States, the money people have paid for plastic surgery has increased from 2000 to 2005 in the number ofShow MoreRelatedEffect Of Plastic Surgery On Teenagers1370 Words   |  6 Pagescosmetic surgery, as the procedure began, her body temperature started rocketing abnormally high and the heart rate went out of levels. Right then, having to take extra precautions, the clinic flew her out to a hospital, later pronouncing that she had fallen into coma and soon after, passed away (Rivero 1). This mistake had sparked an outrage all over the world, not only because an innocent human being had died but it was a source that started it all, plastic surgery. Therefor e showing that plastic surgeryRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plastic surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance just because you want to or do not feel pretty enough should not be the case of spending all that money and time on a non-maturedRead MoreAllowing Plastic Surgery on Teenagers561 Words   |  2 PagesShould Teenagers be able to get plastic surgery? In this day in age children know more than ever that plastic surgery has become a varied option , so most of them feel like it’s not a big deal to ask their parents, but most of them don’t know the risks and the dangers of plastic surgery.The dangers of plastic surgery are very high, the area that has been worked on could become permanently numb and could possibly ruin a persons life. Infections are also symptoms that could be caused by plastic surgeryRead MoreShould Teenagers Do Plastic Surgery?1128 Words   |  5 PagesXiaoyan Gu Professor Perin English 294 11/17/2015 Should Teenagers Do Plastic Surgery? Have you noticed that some parents who are extremely young beauty pageant contestants contest that competitive can provide confidence for their children? Or students who are trying to show their individuality by negotiating abandoning uniform policy? Or, that some companies are more willing to hire a person when they are attractive? Nowadays, people are more focused on external beauty than inner beauty. SometimesRead MoreEffects Of Plastic Surgery Among Teenagers1467 Words   |  6 Pages Plastic Surgery amongst Teenagers is on the rise In the year 2015, where here in the United States following the lastest celebrities has become an influence on many teens across the Unites States, what I mean by influence is plastic surgery. You see it everywhere it s on TV, on billboards, on the radio and all over the magazines. It seems as if everything a well known celebrity does teens want to do also. And what celebrity has gottenRead MoreTeenagers and the Plastic Surgery Epidemic Essay1090 Words   |  5 Pagesan overwhelming number of American teenagers choose to alter their body in order to fit the unrealistic standard of physical attractiveness created by our beauty-obsessed culture. Teens feel an immense amount of pressure to look â€Å"beautiful† from the media, peers and even parents. Teenagers are going to extreme lengths to reach this physical perfection, but when it comes down to it, just how far is too far? The numbers of teens going through with plastic surgery is startling and will cont inue to riseRead MorePlastic Surgery Should Be Banned For Teenagers 18943 Words   |  4 Pagesbody parts for cosmetic reasons in a procedure called plastic surgery. It was not long before teenagers 18 years of age and younger noticed the potential benefits of receiving these surgeries, such as fixing misconstrued facial features, or even taking away some unwanted fat. In 2012 there were 130,502 cosmetic procedures performed on teenagers below the age of 19 (Singh). There has been an increase of interest in teenagers for cosmetic surgery and the most common procedures done for them are otoplastyRead MoreEssay about American Teenagers and Plastic Surgery1189 Words   |  5 PagesAmerican Teenagers and Plastic Surgery Plastic surgery is not a new field of medicine. Traditionally, plastic surgery dealt with fixing abnormalities of the body, but recently people are enjoying the luxury of plastic surgery simply because they are not happy with their appearance. People make appointments with plastic surgeons for procedures such as rhinoplasty, liposuction, tummy tucks, face lifts, and most commonly breast augmentation. These people look forward to desired results fromRead MoreShould Teenagers Be Discouraged from Doing Plastic Surgery?2029 Words   |  9 PagesShould teenagers be discouraged from doing plastic surgery? What is plastic surgery? Plastic surgery is ‘the process of reconstructing or repairing parts of the body by the transfer of tissue, either in the treatment of injury or for cosmetic reasons’ (Oxford Dictionaries, 2010). Sushrutha from India, who is known as the ‘Father of Plastic Surgery’, had carried out plastic surgery a millennium before Hippocrates as well as two millenniums before European stalwarts such as Celsius and Galen (IndianRead MoreAnalysis Of The Article Teens Under The Knife By Kaitlyn Ali And Tiffany Lam1351 Words   |  6 PagesIn the article entitled Teens Under the Knife written by Kaitlyn Ali and Tiffany Lam readers are informed on the possible risks that are exposed to teens who have cosmetic surgery. Ali and Lam state, There are many risks in plastic surgery, such as permanent numbness, infections, blood clots, and even death (par. 9). The developing bodies of teens are still changing which could lead to altering the effects or fut ure displacement of the surgical procedure. The article states, Because teens

Literature Review Resources Impact of Leadership Style in Education

Question: Describe about the Impact of Leadership style in Education? Answer: The Impact of Leadership style in Education: Lok, P., Crawford, J. (2004). The effect of organizational culture and leadership style on job satisfaction and organizational commitment: A cross-national comparison.Journal of Management Development,23(4), 321-338. In this article, here mention the consequence of organizational culture leadership styles on job approval and organizational obligation in section Australian executive. In this, they discuss regarding the vital dissimilarity between the two sections, establish for measures of modernism (Selesho Ntisa, 2014). Moreover, the helpful in organizational culture job approval and organizational obligation. For the mutual samples, pioneering and helpful culture, and a deliberation toward leadership style, had helpful property on both job approval and obligation, with the effects of an innovative culture on approval and obligation, and the effect of a thought of leadership style on obligation, creature stronger in the Australian section. In this they argue about the initiate organization leadership style had a negative result on job approval for the joint sample. Participant stages of learning originate to have a minor negative result on approval, and a minor positive result on obligation (S elesho Ntisa, 2014). In this, they use random sample methods to collect the data. They used both primary as well as secondary data for the data collection. Under primary method, they use questionnaire and on the other hand, under secondary data they use both qualitative as well as quantities data. This is reliable with learning that has revealed that there is strong positive relation among empowerment, job approval and obligation (Selesho Ntisa, 2014). Margolis, L., Rosenberg, A., Umble, K. (2015). The Relationship between Interprofessional Leadership Education and Interprofessional Practice: How Intensive Personal Leadership Education Makes a Difference.Health and Interprofessional Practice,2(3), 1. This article discusses regarding the connection between interprofessional leadership education and interprofessional perform (Selesho Ntisa, 2014). Interdisciplinary leadership development program (ILDP) is partnership between five-university grounds support Maternal child health bureau-funded training agenda. This plan incorporated Leadership Education in Neurodevelopment and connected Disabilities, public health, nourishment etc (Mosley, Broyles Kaufman, 2014). Under this article, they used Post-test plan, contribution in the ILDP since the training plan make contact with to comprehensive a web-based review. Use scale and unlimited query, and they ask Student to rate the authority of ILDP on their approach/viewpoint regarding interprofessional perform, to account the incidence of employ of interdisciplinary ability, and to explain those power on the use of ability in a few element. In the result session, 208 respondents symbolize 60% of the students from 2001 throughout 2008. St udents statement that the yearlong Interdisciplinary Leadership Development Program, an addition to conservative control base training prejudiced their interprofessional approach, viewpoint, and utilize of interprofessional ability (Selesho Ntisa, 2014). In an appraisal that established these result, here explain the main responsibility of deliberation, individual leadership training in create these conclusion. Interprofessional training plan must anticipate offering judgment model for the relationship between training and the most wanted conclusion (Conger, 2013). References Conger, J. (2013). Mind the Gaps: What Limits the Impact of Leadership Education.J Ldrship Studies,6(4), 77-83. doi:10.1002/jls.21270 Mosley, C., Broyles, T., Kaufman, E. (2014). Leader-member Exchange, Cognitive Style, and Student Achievement.Journal Of Leadership Education,13(3), 50-69. doi:10.12806/v13/i3/rf4 Selesho, J., Ntisa, A. (2014). Impact of School Principal Leadership Style on Performance Management: A Schooling Agenda.Mediterranean Journal Of Social Sciences. doi:10.5901/mjss.2014.v5n3p211

Marketing Innovation free essay sample

A brief literature Review Innovation is widely regarded as a vital source of competitive advantage in an increasingly changing environment. In today’s vibrant and ever changing competitive environment which is characterized by high degree of technological progress innovation capability is the most important determinant of firm performance. Although, technological innovations are important for developing new products and to maintain survival strength, yet they are not sufficient for turning any firm into dominant economic player in the market. According to a paper prepared from the Danish Centre for Studies in Research and Research Policy (2005), innovation has become more market driven and less Ramp;D driven following the market orientation of the firms nowadays. Innovation policy has taken on a broader scope, increasing emphasis on â€Å"non-technical† forms of innovation, market driven innovation, knowledge transfer and firm’s capacity to capture and utilize knowledge. The broad premise of this literature suggests that the ability to innovate is a â€Å"key mechanism for organizational growth and renewal†. We will write a custom essay sample on Marketing Innovation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In times of environmental turbulences such as during an economic crisis, the need for innovation has been recognized as imperative to survive, be it a technological or marketing. The ability to innovate in marketing has recently gained in prominence as one such dynamic competence that distinguishes firms which outperform their competitors. Most studies examining market orientation have investigated a direct relationship with performance. However, a few others have inferred innovation as a moderating variable between market orientation and performance. This paper extends this debate by suggesting that the link between marketing innovation and firm’s performance is mediated by the ability of the firm to develop and sustain a competitive advantage. Competitive advantage, for the purpose of this study, is defined as â€Å"a value creating strategy not simultaneously being implemented by any current or potential competitors† This literature review studies the basic aspects of marketing innovation within the framework of marketing orientation. 1. Market Orientation and Marketing Innovation: Motivation Levitt (1960) in his pioneering paper â€Å"Growth and Profits through Planned Marketing Innovation† studied the exploration and development of new arketing procedures by companies. He criticized the absence of any dedicated marketing inventions and development departments in the big companies which leads to the missed and exhausted opportunities. Further, most of the marketing innovations were unintentional, spontaneous or fortuitous. The problem stemmed from the fact that product innovation had completely overshadowed the marketing innovation leading to the situation where â€Å"distribution† becomes the bigges t problem for such companies. The main obstacles in giving increased importance to dedicated marketing innovation is the threat of its eventual overshadowing product innovation, lack of any backgrounds for carefully planned experimental and speculative activity in marketing innovation, difficulty in controlling the way product is sold in supermarkets or departmental stores. Additionally, the visible effect of marketing innovation has to be proved under highly unstable conditions of open market experiment, which is quite expensive, especially if the trial is honest and full-scale, even though limited to a few test areas. To overcome this sorry state of marketing innovation, he proposed various solutions such as, recognition by top-management that marketing innovation is an uncompromising aspect of sales and profits, setting up a marketing development task force, giving it a reasonably permissive environment and most importantly the dedicated personals who are energetic, bold, rational and nonconformist who have no corporate or strong personal ties to continue the present marketing schemes. . Significant Features Chen (2004) in â€Å"Marketing Innovation† provides the economic analyses of marketing innovation in a dynamic oligopoly model. This paper provides an economic analysis of marketing innovation. Variants of a dynamic oligopoly model are developed to study two forms of marketing innovation: which allows a firm to acquire consumer information effectively; and ; which reduces consumer transaction costs. The study concluded that within a duopoly market structure, an increase in competition intensity reduces the value of the marketing innovation to acquire consumer information but may increase the value of the marketing innovation to reduce consumer transaction cost . The innovation incentive is higher for a large firm than for a small firm if imitation is sufficiently difficult, and otherwise the opposite is true. Increased competition reduces the value of but may increase the value of. Relative to the social optimum, the private incentive is too high for but too low for . Human amp; Naude (2009) in â€Å"Relationship or Innovation orientation in B2B markets: Empirical results from an emerging market† considers the association of innovation orientation and relationship orientation with the firm performance in business-to-business (B2B) markets simultaneously and in particular examines the mediating effect of innovation on the relationship orientation-firm performance relationship. By employing published scales for innovation and relationship orientation, cross-sectional data were collected from 181 business-to-business managers in South African firms. Confirmatory factor analysis was used to test for scale reliability and validity, while the hypothesized relationships between constructs were considered through structural equation modeling and partial least squares analysis. The results suggest that practitioners and researchers should pay attention to both orientations simultaneously, because jointly they are associated with better firm performance. This study demonstrates a significant positive relation between innovation orientation and performance, as well as between relationship orientation and performance. In addition, research showed the mediating effect of innovation orientation on the relationship between relationship orientation and firm performance. The results also suggest that higher levels of performance are possible for firms that achieve an increased integration of innovation and relationship orientation. Likewise, firms that score low on both these Abstract preview orientations perform worse. Therefore, the study suggests that business-to-business firms need both an innovation orientation, as well as a relationship orientation. By integrating these strategic orientations, firms may enhance their performance beyond what may be possible by adoption only one of the orientations. Peter et. al. in â€Å"Lessons learned about marketing in micro firms† develop an understanding of how micro firms handle their marketing. The guiding research questions are: Which are the marketing challenges micro firms encounter and how are they handled? Which principles guide the owner-managers of micro firms in their marketing efforts? The empirical study is based on ten case studies of micro firms which include repeated interviews with each of the owner-managers of the micro firms. The method of sampling is purposive with a clear intention to attain diversified and rich data from firms operating in various businesses. Data collection occurred in two phases: an explorative and a verification phase. The study concluded that the micro firms wrestle with the same types of challenges as do any other firm or organization. Moreover, common goals and purposes of marketing seem to be attained also by micro firms. However, one can notice some discrepancies in how marketing is handled in practice, as compared to existing marketing literature. The first lesson to be learned about marketing in micro firms is that activities that by tradition have not been related to marketing can in a micro firm setting have a considerable marketing impact. The results revealed that marketing in micro firms is about long-term, gradual development of a position on the market. This implies that the micro firm is characterized by organic growth, where the development of the firm occurs little by little in accordance to what the cash flow permits. This organic growth process is characterized by two distinct dimensions which we have chosen to label as â€Å"earning your position† and â€Å"being your brand†. Efi (2010) in â€Å"Marketing Innovation Measurement† studies the marketing innovation measurement; using established scorecards from Europe, US and Australia and also alternative approaches. Although, there are many differences between the analyzed approaches; some common points are proposed so as to indentify the new trends in innovation measurement in marketing field. The study concluded that the evolution of marketing could be described as a product lifecycle. After World War II marketing concept started replacing the prevalent selling concept (â€Å"hard sell†) with an outside-in perspective based on profits through customer satisfaction (â€Å"customer is king†). Consumers could afford to be more selective and enterprises, used to sell what they produced, should start selling what customer needs. Marketing concept dominated around 1950 and continued growing throughout the enterprises till its value started being questioned. Despite of its redefinitions, marketing innovation may not be able to keep its dominant position following the classical product lifecycle to the decline stage. During the last decades technological innovations have been recognized as an important driver of performance. Although, existing marketing concepts have been incorporated in the launch of these innovations, a considerable part of new product failures is contributed to the lack of a new marketing concept. In other words, technological innovations demand a corresponding change in marketing. Apart from the need to act as complimentary to traditional forms of innovation, marketing innovations have proved to be strong enough to enable especially SMEs to compete effectively larger enterprises. 3. Implementing Marketing Innovation Pang (2010) undertook study titled â€Å"Marketing Innovation Implementation† a case study of Chinese Pharmaceutical Company. The thesis focuses on the implementation process of marketing innovation. The thesis is built on a literature study on marketing innovation and a case study of a marketing innovation project in the Chinese pharmaceutical company Guizhou YiBai Pharmaceutical Co. Ltd The data were being collected by interviews and questionnaires Due to the long distance, make on-site interviews could not be conducted so the interviews were being conducted through internet using SKYPE, MSN and e-mail. The studies summarize some useful elements for successful marketing innovation implementation. Some positive elements which are useful for the implementation of marketing innovation are paying attention to the neglected market, Segmenting markets, Information, Public relationship, Provide value to customer’s Combination of market factors, Marketing channels and technology. The study also reveals some negative elements and their effect in marketing innovation like cost, Uncertainty of market, information leakage, imitation and overdependence on experience. The found when implementing a marketing innovation project, companies should pay more attention to the external environment and that technology is an important element in marketing innovation 4. Chief Advantages of Marketing Innovation Lee et. al. , [2010] in â€Å"The influence of knowledge management and marketing innovation strategies on marketing performance† discussed the positive influence of knowledge management and marketing innovation strategies on marketing performance, taking the example of the biggest and the most representative Taiwan’s funeral service company – Lung Yen. The rise of customer self-consciousness has brought forth consciousness of autonomy which consists in people’s demand for quality and variety. In order to increase the enterprise’s competitiveness, it has become crucial to have knowledge management and market sensitivity to make business strategies that can help an enterprise cope with the ever-changing market environment, enhance its competitiveness, and provide help in examining internal organization coordination. In Management guru Peter Drucker view, only the customers truly understand the market; therefore, enterprises must carry out exhaustive market investigation and analysis to understand customer behavior by constantly asking them questions, and anticipate their possible future needs, going from a passive marketing approach to an active one. The importance of this aspect has gradually gained recognition in the corporate world. Acknowledge construction model composed of 7 procedures: create, identify, collect, adopt, organize, apply, and share. This knowledge management helps in adopting effecting marketing innovation. Authors contend that innovation is not equal to creativity but is the practical application of creativity, helping the organization to achieve its aims in a more efficient way. Drucker viewed that the term of innovation is basically non-technological in nature, and ought to belong to economic or social sciences; innovation should mean â€Å"change in the value and satisfaction obtained from resources by the customer†. It may also be said that only what is valuable for economy or society can be called innovation. In the framework of the study, two types of creation in marketing innovation strategy, namely, production innovation and marketing method innovation are proposed to explain the structure of marketing. The fact that knowledge management and marketing innovation strategy are both latent variables that cannot be measured by value means that research in this regard is subject to limitations, and author’s way of bypassing this problem consists of dividing these two variables into five explicit variables or sub-dimensions. Knowledge management† is divided into knowledge absorption, knowledge sharing, knowledge storage, and â€Å"marketing innovation strategy† into product innovation and marketing method innovation: the five sub-dimensions being used as the dimensions for measurement. The empirical results of the study show that knowledge management and marketing innovation strategy both have positive influence on marketing performance. Furthermore, the study uses sales growth rate as a measurement index, illustrating the possibility to change the way performance is measured, for example, by adding financial performance indexes (ROE or ROA). Naidoo [2010] in Journal for Industrial Marketing Management investigates the importance of marketing innovations for small and medium manufacturing enterprises (SMEs) in withstanding the challenges of operating under the current economic conditions where the global manufacturing sector is collapsing due to economic downturn. The case-study is done for Chinese SMEs. The need for innovation has been recognized to withstand the gales of creative destruction, more so, in times of environmental turbulences such as during an economic crisis. For cash-strapped manufacturers operating in the grips of the current economic crisis (often, but not always, SMEs), marketing innovation can present an attractive strategy (given its relative affordability) to attempt reversing the flow of declining sales. The logic of marketing innovation emphasis sales growth by shifting consumer demand from elastic to more inelastic market segments through the delivery of better value (actual or perceived) to the consumer. Further, Innovation is the mechanism for firms to ensure that strategic assets are hard to imitate by competitors and hence the marketing innovation capability of a small-to-medium manufacturer is positively related to its competitive advantage. This competitive advantage of a small-to-medium manufacturer is positively related to its survival. Three key findings are derived in the study. First, the examined Chinese manufacturing SMEs had a greater perceived likelihood of survival had they developed and sustained a competitive advantage. Second, marketing innovation assisted in developing and sustaining competitive advantages based on differentiation and cost leadership strategies. Third, marketing innovation capabilities improved when the examined manufacturing SMEs were competitor oriented and had good inter-functional capabilities. 5. Further Advantages and Future Studies Erdil et. al. , (2004), in their paper entitled â€Å"The relationships between market orientation, Firm innovativeness and innovation performance† addresses the issue of interrelationships between market orientation, firm innovativeness and innovation performance. Three dimensions of market orientation, namely a) collection and use of market information (), b) development of market –oriented strategy and c) implementation of market oriented strategy are measured. Factor analysis is used to validate the measures of market orientation, firm innovativeness and innovation performance. A correlation analysis is performed to determine whether market orientation is associated with firm innovativeness and innovation performance A survey was conducted in order to evaluate the propositions listed above. The data has been gathered by using structured questionnaire forms distributed to and collected from executive managers of a sample of industrial firms in the Marmara Region. The study utilized collection and use of market information, development of market-oriented strategy and implementation of market oriented-strategy scales of Gima (1995) with six, four and three questions respectively. Firm innovativeness was measured with four questions adopted from Hurt and Teigen (1977), Hollen-stein (1996). The data were analyzed by using SPSS 10. statistical program and factor analysis, reliability and correlation analyses were utilized in order to evaluate the relationships between the variables. The study finds that the Collection and use of market information () is positively correlated with the development of market-oriented strategy and the implementation of market-oriented strategy. Furthermore, development of market-oriented strategy is positively correlated with the implementation o f market-oriented strategy. Collection and use of market information () and the development of market-oriented strategy are correlated positively with the innovation performance. Implementation of market-oriented strategy is not correlated with the innovation performance. The analysis also indicates that firm innovativeness and innovation performance are correlated positively. Given the consistent interactions between the dimensions of market orientation and firm innovativeness and innovation performance, we would argue that efforts of firms to enhance the collection and use of market information and implementation of market oriented strategy is especially important to companies that want to gain competitive advantage. The findings suggest that market orientation can lead to firm innovativeness and increase innovation performance. Market orientation as a driver of organizational market information processing activity should be incorporated into conceptualizations of innovation process. Furthermore, findings indicate that firm innovativeness is related to innovation performance for the sample data. These findings support the predicted relationships between market orientation and innovation performance. The results suggest that a firm with a market – orientation is likely to improve its innovation capacity and performance. The three dimensions of market orientation, market intelligence generation, development of market oriented strategy and implementation of market oriented strategy are important for innovation performance. Garcia 2011 in his studies â€Å"The relevance of marketing in the success of innovations† focuses on marketing expenditures and their relation with Ramp;D investments and innovative sales. The analysis is based on the micro data from the third wave of the Community Innovation Survey (CIS 3) covering 18 European countries: Belgium, Bulgaria, Czech Republic, Germany, Estonia, Spain, Finland, Greece, Hungary, Iceland, Italy, Latvia, Lithuania, Norway, Portugal, Romania, Slovenia and Slovakia. The period covered by this survey is 1998-2000. The research was carried out in the SAFE center at Eurostat in Luxembourg. The paper uses Community Innovation Survey data, the third wave (CIS 3) and set up a system of simultaneous equations like in Crepon et al. 1998). This paper finds empirical evidence that marketing expenditures explain a lot of the success of the innovation 0. 5 to 0. 7% (measured in terms of the elasticity of this effort to innovative sales), even more than the flow of investment in Ramp;D (which counts for 0. 3 %). The study reveals that the size of the coefficient for marketing doubles than those found for Ramp;D, a quite surprising result taking into consider ation the little importance that marketing has in innovation studies.